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Authenticated Vintage Watch Marketplace

Buy, sell, and consign rare timepieces with confidence through expert authentication, transparent condition reporting, data-driven pricing, insured global logistics, and dedicated support from seasoned horologists who safeguard originality, provenance, and long-term value for collectors at every stage of the journey.

About Our Marketplace

Founded by seasoned horologists and data analysts, we combine rigorous authentication with market intelligence to present vintage watches honestly, protect client interests, and celebrate mechanical heritage, delivering a collector-first experience built on integrity, education, and measurable outcomes.

Verified Authentication Process

Our multi-stage authentication process combines forensic inspection, movement verification, reference matching, and provenance checks, delivering an evidence-backed conclusion that protects buyers and sellers while preserving the originality, historical integrity, and market value of every vintage watch we represent.

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Multi-tier Inspection Protocol

Each watch undergoes a structured intake beginning with case, dial, and hands examination under magnification, followed by UV and macro imaging, gasket and crown checks, and lume evaluation, ensuring originality indicators align with period-correct expectations across references and production eras.

Movement Verification and Timing Tests

Our watchmakers open the case to inspect caliber engravings, bridges, screws, and finishing, cross-checking serials and signatures, then perform amplitude, beat error, and daily rate assessments to confirm mechanical health and identify service needs prior to listing or appraisal issuance.

Documentation and Serial Matching

We compare serial and reference numbers against archival catalogs, brand-specific databases, and known production ranges, verifying caseback engravings and paperwork consistency, and flagging anomalies so clients receive transparent, itemized findings that inform pricing, risk, and long-term collectability decisions.

Curated Marketplace Listings

Explore rigorously vetted vintage watches presented with high-resolution imagery, standardized condition reports, and verified specifications, enabling informed decisions through trusted details that highlight originality, service history, and period-correct components in a collector-focused, comparison-ready format.

Daily Featured Rarities

We spotlight noteworthy references with compelling provenance, uncommon configurations, or historically important dials, offering concise narratives about production context and collector demand so buyers can quickly identify opportunities aligned with long-term appreciation and personal collecting goals.

Transparent Condition Reports

Each listing includes honest notes on dial aging, case refinishing, lume condition, crystal clarity, bracelet stretch, and service marks, paired with macro images that reveal nuance, avoiding surprises while empowering buyers to weigh originality against wear, restoration, and budget constraints.

High-Resolution Media & 360 Views

Macro stills, controlled lighting, and 360-degree spins capture dial textures, bevels, patina, and movement finishing, reducing uncertainty and enabling remote inspection comparable to in-person evaluation for collectors who value transparency when considering significant vintage acquisitions across geographies.

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White-Glove Intake and Insurance

From the moment your watch arrives, it is logged, photographed, and secured in climate-controlled storage under comprehensive insurance coverage, with chain-of-custody documentation and condition benchmarks to ensure continuity and trust throughout the entire consignment journey.

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Marketing Strategy and Audience Targeting

We craft narratives around reference history, condition highlights, and ownership provenance, then distribute across collector newsletters, social channels, partner communities, and search-optimized listings, matching your watch to qualified buyers who appreciate its technical and historical significance.

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Commission Structure Explained

Fees are transparent and tiered by realized price, covering authentication, photography, listing management, and buyer vetting, with no hidden surcharges, so you understand precisely how proceeds are calculated and which services directly contribute to your final outcome.

Expert Appraisals

Receive professional appraisal reports prepared by certified specialists, suitable for insurance, estate planning, lending, or resale strategy, backed by comparable sales, condition grading, reference research, and provenance assessment that withstands scrutiny from carriers and fiduciaries.

USPAP-Compliant Reports

Our appraisals follow recognized standards, include photos, full descriptions, grading rationale, and market-based valuation approaches, and are designed for acceptability with insurers, attorneys, and financial institutions that require defensible, well-documented, and objective conclusions of value.

Estate and Insurance Valuations

We distinguish between replacement cost and fair market value, account for liquidity discounts, and document any restoration factors affecting worth, ensuring heirs, executors, and policyholders receive accurate, context-aware figures aligned to their specific administrative or coverage needs.

Pre-Purchase Opinions

Before committing to a high-value acquisition, request an independent review of originality, condition, pricing, and long-term prospects, helping you avoid red flags, calibrate negotiations, and decide whether the reference aligns with your collection’s focus and budget.

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Shipping & Logistics

We manage secure, insured domestic and international shipments with professional packaging, discreet labeling, and customs documentation, ensuring safe transit and timely delivery while minimizing risk, delays, and administrative burdens for buyers and sellers worldwide.

Global Insured Shipping

Shipments are insured door-to-door for declared value and handled by vetted carriers with signature confirmation, tracking, and contingency protocols, giving peace of mind when sending valuable vintage pieces across borders or between time zones under strict custody controls.

Professional Packaging Standards

We use shock-absorbing materials, double-boxing, moisture barriers, and tamper-evident seals, combined with orientation indicators and thermal considerations, to protect delicate vintage components and ensure your watch arrives in the same carefully documented condition it left.

Customs and Compliance Support

Our team prepares accurate declarations, harmonized codes, and provenance notes where applicable, advising on import duties and restricted materials, reducing the likelihood of holds while keeping transactions compliant with local regulations and international trade requirements.

Condition & Restoration Standards

We prioritize originality and reversible interventions, offering informed guidance on sympathetic servicing versus cosmetic overhauls, with clarity on how choices affect value and desirability across different collecting philosophies and brand-specific norms.

Originality Preservation Guidelines

We encourage preserving factory finishes, honest patina, and period lume when safe, outlining risks of aggressive polishing or reluming, and documenting any changes transparently so buyers can evaluate authenticity and make informed tradeoffs aligned with goals.

Period-Correct Parts Sourcing

When replacements are necessary, we leverage trusted networks to locate era-appropriate components, disclose provenance, and avoid mismatched service parts, maintaining aesthetic coherence and collector integrity while prioritizing mechanical reliability and future serviceability.

Service History Tracking

We record servicing dates, interventions, and parts changes, preserving a consistent narrative that helps assess wear, originality, and future maintenance needs, ultimately supporting stronger prices, smoother sales, and reduced disputes over undisclosed mechanical conditions.

Brand & Era Expertise

Our specialists cover leading Swiss houses, historic tool watches, elegant mid-century dress pieces, and under-the-radar independents, contextualizing design, movements, and dial variants to guide collecting strategies tailored to heritage, rarity, and personal taste.

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Professional Services

From formal appraisals to turnkey consignment, our services combine technical expertise, premium presentation, and clear communication, enabling confident decisions and stronger results whether you are insuring, selling, or building a focused vintage collection for the long term.

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Certified Appraisal Report

Receive a USPAP-informed appraisal including photographs, condition grading, originality analysis, comparable sales, and clear valuation methodology suitable for insurance, estate planning, lending, or resale, prepared by specialists who understand nuance across brands, eras, and reference variants.

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Concierge Consignment Listing

We handle authentication, professional photography, high-impact copywriting, targeted marketing, buyer screening, negotiation, and post-sale logistics, optimizing realized price while keeping you informed with milestones, transparent fees, and recommendations grounded in current liquidity and demand.

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Express Authentication & Listing-Ready Kit

Fast-track your watch with a 48-hour authentication summary, essential macro images, condition notes, and pricing guidance, delivering a listing-ready package that accelerates market entry while protecting credibility through documented evidence and standardized disclosures collectors trust.

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Buyer Protection

Purchase with assurance through escrow, inspection periods, and lifetime authenticity guarantees, supported by responsive mediation that keeps transactions fair, transparent, and aligned with community standards for vintage watch ethics.

Escrow and Dispute Resolution

Funds are held in escrow until the buyer confirms condition alignment with our listing, and in case of discrepancies, we facilitate evidence-based resolution, maintaining fairness while preventing rushed decisions on significant, historically important purchases.

Return Window and Inspection Period

A standardized inspection window lets buyers validate condition, reference details, and movement behavior, with clear return criteria and restocking policies that discourage misuse while protecting good-faith collectors who rely on rigorous, verifiable representations.

Lifetime Authenticity Guarantee

We stand behind our authentication with a lifetime guarantee tied to documented findings and known scholarship, providing recourse if material authenticity facts are later disproven by credible evidence, reinforcing trust in our process and community standards.

Pricing & Market Insights

Leverage comparable sales, historical trends, and liquidity analysis to price smartly, whether buying or selling, with clear reasoning that balances originality premiums, service risks, and brand momentum in evolving collector markets.

Real-Time Comparable Sales

We aggregate recent public and private sales, normalize for condition and completeness, and present ranges that reflect actual liquidity, giving transparent anchors for negotiations while acknowledging outliers driven by unique provenance or extraordinary originality.

Seasonality and Auction Trends

Our insights reveal timing effects, catalog-driven spikes, and brand-specific cycles, helping you choose optimal listing windows or bidding strategies that reduce competition, increase visibility, and align with buyer enthusiasm across major auction calendars.

Long-Term Collectability Scores

We model factors like production rarity, design significance, parts availability, historical narratives, and celebrity associations, generating directional scores that inform holding periods and help focus collections toward pieces with durable, defensible appeal.

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Community & Learning

Grow your knowledge through classes, interviews, and market alerts that improve collecting decisions, celebrate craftsmanship, and connect you with peers who value transparency, historical accuracy, and long-term stewardship of important mechanical heritage.

Masterclasses and Webinars

Join sessions led by watchmakers, historians, and dealers covering authentication, servicing philosophies, and brand histories, with practical exercises that sharpen your eye for originality, correct parts, and condition factors that materially influence value.

Collector Interviews and Stories

We publish conversations with seasoned collectors who share reference-specific lessons, restoration regrets, and sourcing wins, providing candid perspectives that help newcomers avoid mistakes and refine their approach to building a focused, resilient collection.

Newsletter with Alerts

Subscribe for new listings, market insights, and educational content curated for your interests, including early access to notable consignments and data updates that enable timely decisions before broader attention drives increased competition and pricing.

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Sustainability & Ethics

We champion responsible sourcing, full provenance disclosure, and environmentally mindful practices that extend product lifecycles and reduce waste, aligning the joy of collecting with meaningful stewardship of cultural artifacts and natural resources.

  • We encourage transparent ownership histories, caution against questionable imports, and refuse pieces with unresolved legality concerns, supporting a marketplace that rewards honesty, protects cultural heritage, and strengthens long-term confidence in vintage trade ecosystems.

  • Repairing and reusing mechanical watches avoids resource-intensive new production, and our practices emphasize restoration over replacement, efficient shipping, and durable packaging, demonstrating how collecting can celebrate craftsmanship while minimizing environmental footprint.

  • Our code governs representation, conflict disclosure, and fair dealing, mandating clear condition descriptions, accurate originality statements, and prompt correction of errors, fostering accountability that benefits buyers, sellers, and the wider horological community.

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Frequently Asked Questions

How does your authentication process protect buyers and sellers?
Our process pairs watchmaker inspection with forensic imaging, movement testing, and serial research, then documents findings in standardized reports. This reduces disputes, sets accurate expectations, and provides a durable record that underpins guarantees, insurance acceptance, and fair pricing conversations.
What costs should I expect when consigning a watch?
Consignment includes a clearly stated service fee covering authentication, photography, and listing, plus a commission tied to the final sale price. We disclose costs upfront, explain how marketing investment benefits your outcome, and never add hidden surcharges after agreement.
How are shipments insured and handled internationally?
We ship with vetted carriers under door-to-door insurance for declared value, using professional packaging, discreet labeling, tracking, and signature confirmation. Our team prepares customs documents and guidance on duties, reducing delays and ensuring compliance for safe, predictable deliveries.
Do you offer any guarantees on authenticity?
Yes, we provide a lifetime authenticity guarantee grounded in documented inspections and accepted scholarship. If credible evidence later disproves material authenticity claims, we work toward an equitable remedy, protecting buyer trust and reinforcing our strict authentication standards.
How do you determine a watch’s price or valuation?
We analyze recent comparables, condition, originality, completeness, brand momentum, and liquidity, then present a reasoned range. For appraisals, we cite sources and methodology, ensuring conclusions are defendable to insurers, fiduciaries, and informed collectors comparing market alternatives.
How long does selling typically take from start to finish?
Timelines vary by demand, seasonality, and pricing strategy. Direct purchase can complete quickly, while consignment may take longer to reach optimal buyers. We share milestones, adjust tactics as data emerges, and prioritize both speed and net proceeds based on your goals.

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Address:

Scotia Plaza, Toronto, ON M5H 3C2, Canada

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Email:

info@affirmeasy.com